Growing up in Brazil, Alex Cordeiro Neto was inspired by his father, a businessman in the marketing field, and his mother, an art school teacher. “Having grown up in an environment with both worlds, art and business, I believe that helped to shape me into the designer I am."
Neto is currently pursuing his master’s degree in Industrial Design at the Academy of Art University in San Francisco, CA. He also works as an industrial designer at Sic Studios, assisting in the stages of product development and collaborating with the engineering, marketing, and sales teams. “I’m curious about consumer behavior, as well as an enthusiast of new business ideas,” he says. “I’m always trying to improve my design thinking and skills in the field.” This skillset includes CMF design, prototyping, 3D modeling, and sketching (manual and digital).
His latest project, “Bubble,” is designed as a sustainable hub for healthier living that avoids waste, tracks consumption and expenses, and provides real-time storage data. His portfolio also includes the Atar Band, a bracelet with an integrated payment system, and the Alpha chair for the company he co-founded, Ipsilon Design, in Brazil.
Previously, he studied industrial design at State University of Santa Catarina in Florianópolis, Brazil. He also worked at Estúdio 566 as a junior industrial designer and later as a mid-level designer and project manager.
While earning his undergraduate degree, he developed a project inside of a hospital for children with leg disabilities, such as paraplegia and diplegia. Using his knowledge to improve people’s lives was “the best feeling inside of the design industry that I had until that time,” he recalls. He began to wonder “why people think they think that we need a new car or a new cellphone when out there are thousands and thousands of people that can’t even do simple things like go outside to walk by themselves.”
Now, he is focusing on medical design and developing his portfolio to find work in this field. “I think I still can do more for others, and that is my aspiration with design,” he says. “I believe that design can change the world and make it a better place.”